We partnered with K-Swiss to create a lookbook for their Women’s F/W shoe collection. This collection aimed to breathe new stylistic life into their signature shoes.  The goal was to position the brand as sartorially progressive, while maintaining a retro feel that honored the company’s trendsetting past.


As the Fall and Winter seasons signal transition to new beginnings, we wanted to showcase the evolution from the classic K-Swiss style to the dawn of a new era for the company.


Using a motif of seasonal imagery (autumn/winter leaves and foliage), soft-colored attire, and nostalgic items that recall K-Swiss’ tennis origins, the shoes were surrounded by the history of past accomplishments and the excitement of what’s to come.