KSWISS GENERATION K

1.

Today’s youth are risk takers, magic makers, movers & shakers. They’re no longer aspiring just for fame, this is Generation-K.

2.

WeAscend harnesses the power of their community to bring together their talents, diversity and profiles to embody the definition of Generation K. These sneakers are not for athletes, these sneakers are for bosses.

3.

We matched each entrepreneur with a shoe that embodies their line of business. To capture the shoe's artistry, we surround each pair in a mis-en-scene that suggests flow, formation and evolution. It’s an invitation to unlock your potential.